Professional Portfolio
I build marketing, fundraising, and creative content for mission-driven organizations.
I design the campaign, shoot and edit the photography and video, build the website, write and send the emails, manage the donor CRM, and build the automations that track what's working. Let’s work together.
6x Increase in Individual Giving Revenue
Spring Appeal • Fleisher Art Memorial • 2026
Challenge
Prior-year spring appeal significantly underperformed. One-person development team reporting to the Executive Director.
Strategy + Execution
Led concept, art direction, audience segmentation, video production, and execution for 2026 Spring Appeal at Fleisher Art Memorial, featuring community program El Mercado Cultural.
Campaign included 1000+ mailers, custom giving website with video, and month-long newsletter and social series.
Campaign yielded a 6x increase in individual giving revenue over the prior year.
Strategy · Art Direction · Print · Web · Email · Social Media · CRM & Automation · Fundraising
Automated Fundraising Pipelines
Fleisher Art Memorial • 2026
Challenge
Donor, membership, and financial records lived in manual spreadsheet exports. Hours of repetitive tasks ripe for error, and out of date immediately.
Strategy + Execution
Treat reporting as infrastructure, not a recurring chore. Build custom automated pipelines so data flows from CRM to a live dashboard with no manual handling. Built automatic welcome sequence for new members.
Automated 200+ Staff Hours a Year
Strategy · CRM & Automation · Power Automate · Data & Analytics
350% Audience Growth in 3 Years
Lehigh Valley Arts & Cultural Alliance • 2023–2026
Challenge
Minimal social presence across a 200+ member regional arts organization. No content strategy or brand kit.
Strategy + Execution
Built the operation, content, and calendar from scratch as sole practitioner. Original photography, video, and editorial content. Consistent cadence. Clear visual identity.
350% growth on Instagram
Strategy · Photography · Video · Graphic Design · Social Media · Copywriting · Analytics
700+ Attendees at a Free Expo of Creative Learning
Young at Art • Lehigh Valley Arts & Cultural Alliance • 2025
Challenge
Create a free, flagship public event connecting Lehigh Valley families to arts and culture organizations. Feature performances, interactive activities, sensory room, ASL interpretation, and tabled expo area.
Strategy + Execution
Built brand kit, custom website, printed programs, social campaign, and newsletter series. Engaged vendors, solicited advertisers, and coordinated sponsor relations. Managed on-site run-of-show and volunteers.
700+ Attendees, $13,000 Yield, 22 Vendors, Earned Media on TV and Radio
Brand Identity · Web · Publication Design · Email · Social Media · Event Production · Media/PR
Annual Reporting
Lehigh Valley Arts & Cultural Alliance • 2025
Challenge
Articulate mission, impact, and vision for donors, sponsors, government funders, and community partners.
Strategy + Execution
Sole producer of graphic design, layout, photography, data visualization, editorial content, brand management, and sponsor recognition. 16 pages, print and digital.
Used in donor cultivation, board recruitment, and funder presentations
Art Direction · Publication Design · Graphic Design · Copywriting · Fundraising
Jack Whitten, The Racer, 1968, Oil on canvas, 82” x 112”. Courtesy Lehigh University Art Galleries
Bloomberg Connects: Practice Mindfulness with the LUAG Permanent Collection
Lehigh University Art Galleries • 2025
Challenge
Extend the gallery experience onto Bloomberg Connects with programming connecting art viewing with wellness and mindfulness practices.
Strategy + Execution
Wrote, designed, and recorded audio experience for in person and remote audiences, drawing from works in LUAG’s permanent collection
Published on Bloomberg Connects, a platform serving institutions including the Met, MoMA, and the Guggenheim. Accessible to everyone.
Concept · Audio Production · Scriptwriting · Copywriting
100+ Leaders • Regional Convening
Lehigh Valley Arts & Cultural Alliance • 2024 - 2025
Challenge
Position LVACA as the connective hub for the Lehigh Valley’s arts economy.
Strategy + Execution
Organized professional conference at Williams Center for the Arts, Lafayette College. National speakers including Americans for the Arts VP of Research, Randy Cohen. Built brand kit, custom website, printed program, and newsletter series. Executed run-of-show on day of the event.
100+ attendees across arts, government, education, and philanthropy
Brand Identity · Web · Publication Design · Email · Social Media · Event Production
33% Engagement Growth
St. Luke’s Half Marathon + 5K • 2024 - Present
Challenge
Flat social media engagement for an established race in the Lehigh Valley
Strategy + Execution
Shifted from strict announcements to athlete-centered storytelling. Original photograph, video, and design. Managed Instagram @stlukeshalf and Facebook as a volunteer race committee member.
Original photography, video, and community-sourced storytelling
Photography · Video · Graphic Design · Social Media · Copywriting
Media + Press
Lehigh Valley Arts Salon with Kate Scuffle, WDIY
Meeting Kids Where They Are with Susan Morelock and Larissa Noto
2025
WFMZ
Kids and teens explore different creative mediums at Young at Art Expo in the Lehigh Valley
2025